Thank you for visiting reelluxurycinemas.com or using RLC's mobile applications. RLC values its relationship with guests, members and clients, and is committed to responsible information handling practices.
This privacy policy only applies to information collected from you by RLC, its subsidiaries and affiliates (collectively, "RLC") when you visit websites where this privacy policy is posted, register for information or content RLC makes available ("Data") at our websites, through your download and use of any mobile application, widget, shortcut or user interface (collectively, "Applications") that RLC may make publicly available, and through your electronic communications with RLC. This privacy policy does not apply to any information collected by RLC through any other means.
Although RLC makes available Applications, and a number of websites with unique Data, services and offerings, each RLC website and Application shares the following privacy philosophies and principles.
The following privacy policy describes how RLC collects, uses, and protects information collected from you during your visit to reelluxurycinemas.com, and from your download and use of an Application. To assist you with reading this privacy policy, RLC has provided answers to questions you may find most important.
You may provide RLC with two types of information during your visit to RLC's website or your use of an Application.
RLC automatically collects information from you when you visit RLC's website, such as the search engine you used to access the RLC website, the previous websites you visited, the websites or advertisements you view or select, the type of Internet browser you use, the computer operating system you use, and your computer's IP address. RLC may also collect information concerning your movie preferences, such as the movies for which you purchase tickets and the theatres in which you view those movies.
The Application may collect certain information automatically, such as the type of mobile device you use, your mobile device's unique device ID, the IP address of your mobile device, the operating system for your mobile device, the type of mobile Internet browsers you use, and information about the way you use the Application.
RLC may collect the mobile phone number you use to send RLC a text message, and the content of the message. When you send a text message to RLC, the incoming phone number, the wireless telecommunications service provider associated with the number and the date and time of the message will be logged by RLC.
RLC may also assign a unique identifying number, code, or both, to the computer or device that you use to visit or access an RLC website or Application, and RLC may collect demographic information, behavioral information, device type, carrier provider, unique device ID, UUID/UDID, carrier user ID, and traffic data with respect to the unique computer or device, during a particular web browsing session and over time. This information does not by itself identify you to RLC, but it may be unique or consist of information that you may consider to be personal.
The RLC website and the Application permit you to search for movie information, movie showtimes, and the RLC theatres closest to you. If you use such location-enabled parts of the Application or similar functionality available at the RLC website, you may be sending RLC location information. This information may reveal your precise location, such as GPS signals sent by your mobile device, or your approximate location, from your IP address or the ID of your mobile device or when you submit a zipcode or partial address for movie information.
RLC may also retain third parties to place and manage advertisements on RLC websites and Applications. These third-party advertisers may use cookies and other technology to automatically collect information about your visits to RLC websites, use of Applications and visits to other websites in order to provide advertisements about goods and services that may be of interest to you. This information is not personally associated with you, and RLC's third party advertisers share this information with RLC.
Personally identifiable information is information that identifies you, such as your name, postal address, wired and mobile telephone number, gender, birth date, e-mail address, payment method, movie preferences, favorite movies, and other information once it is associated with your personally identifiable information. We may ask you to provide personally identifiable information when you create an online account, sign up for RLC loyalty program, download and register the Application, purchase products or services, join a frequent moviegoer or other loyalty program, subscribe to RLC SMS text message communications, participate in a sweepstakes, promotion or survey, contact RLC with a question or concern, or participate in other activities when you visit an RLC website or use an Application. If you choose to use the Facebook Connect feature or similar features in connection with your account or Application, you are asking the social network provider to share your profile information with RLC. RLC will collect, store and use all information it receives from the social network provider about you in accordance with this privacy policy. Moreover, if you are a member of another social network or service, and you authorize RLC to associate your account or Application with that network or service, RLC will gather information about your online behavior at the RLC websites or through your use of the Applications, will associate that information with personally identifiable information RLC already has about you and use it on-line or offline, in accordance with this privacy policy. RLC may also collect publicly available information about you from other sources, such as information from newspapers, blogs, and commercial websites or third party data aggregators and supplement your personally identifiable information maintained by RLC. RLC also collects personally identifiable information that you may disclose on the RLC website or through use of the Applications, such as ratings or review pages, blogs, and message boards.
RLC uses personally identifiable information for the purpose for which you provided it, such as to fulfill your request for products, services or Data, to process and administer your contest or sweepstakes entry, to activate and maintain your online or Application account, and to allow you to participate in public areas of the RLC websites. RLC also uses personally identifiable information to notify you of changes to RLC's websites, to provide you with entertainment news, e-mail offers, SMS text message offers and movie ticket savings, to let you know about other products and services that may be of interest to you, and to tailor RLC's online or in-store offerings to your preferences.
RLC uses anonymous information collected by its third party advertisers to serve you with advertisements about goods and services that may be of interest to you. RLC combines anonymous usage information collected from your visit to an RLC website or use of an Application with that of other users to determine which features and areas of the website or Application are most popular. By collecting and analyzing this information, RLC can improve the RLC websites and Applications. This aggregated information does not contain information personally associated with you.
RLC may also update and supplement personally identifiable information collected from you with other information that RLC obtains from third parties or from RLC's subsidiaries and affiliates. If RLC associates information obtained from affiliates and subsidiaries or other third parties with personally identifiable information collected under this policy, RLC will treat the acquired information like information RLC has collected itself.
RLC may combine personally identifiable information collected by an RLC affiliate or subsidiary with personally identifiable information RLC has collected. RLC may share your personally identifiable information with RLC subsidiaries or affiliates to provide you with entertainment news, e-mail offers, SMS text message offers and movie ticket savings, and to let you know about other products and services that may be of interest to you, and other business purposes.
RLC shares aggregated information with its third party service providers to assist RLC with collecting demographic information and improving the RLC websites and Applications. RLC shares aggregated information with potential advertisers, contractors, investors and other third parties in connection with the sale of advertising to be delivered on RLC websites and Applications and the marketing of RLC's products and services.
RLC may share your personally identifiable information with third parties that RLC believes to have products and services that you might like and allow those third parties to offer those products or services directly to you. RLC will share the necessary portion of your personally identifiable information with those third parties for that limited purpose. You may, at any time, opt out of receiving these offers by sending an e-mail to guestservices@reelluxurycinemas.com with your removal request, and RLC will remove your personally identifiable information from its shared database.
RLC also uses third parties to assist it in providing services, fulfilling orders, Data and information requests, to improve your experience with the Applications and on RLC's websites and for other business purposes. RLC will share your personally identifiable information with these third parties for these purposes; however, these third parties will not contact you directly.
Moreover, if you are a member of a social network service, such as Facebook, Google+, or similar website where you have authorized them to share your information with RLC (e.g., use of Facebook Connect) or to gather information about your online behavior on RLC's website or use of an Application (for instance, to notify your friends that you have reviewed a movie or bought tickets), including participation in any behavioral reporting program that the social network may operate on or off of the social network website, those third parties may gather information about your online behavior on RLC's website or use of an Application, and RLC may share information regarding your activities on an RLC website or use of an Application with those third parties as authorized by you, and they may associate that information with personally identifiable information they already have about you (such as your Facebook Profile) and use it to improve the social network site or services, or for other purposes.
When RLC uses agents, contractors or other third parties to perform services on its behalf, RLC will require that they protect your personally identifiable information in accordance with this privacy policy. In contrast, you must be comfortable with the privacy policies of any social network site or other website that you authorize to gather information from RLC, as the privacy policies of those websites will govern the use of your personally identifiable information once it has been transmitted by RLC.
From time to time, RLC may be required to share your personally identifiable information with law enforcement or other governmental agencies in response to a court order, subpoena, government investigation, or as otherwise required by law. RLC also reserves the right to report to law enforcement agencies any activities that RLC, in good faith, believes to be unlawful. RLC also may share certain personally identifiable information when it believes that such sharing is reasonably necessary to protect the rights, property, and safety of others and itself.
RLC may also disclose your personally identifiable information to third parties in relation to planned or potential corporate sales, mergers, reorganizations, consolidations, dissolutions, bankruptcies, or similar events. As a part of any such transaction, RLC will treat your information as an asset and transfer it to the purchaser.
If you reside outside of the United States, such as in the European Union or elsewhere, please be aware that any information you provide to RLC at www.reelluxurycinemas.com or through an Application will be transferred to and processed in the United States. If you do not wish for RLC to transfer your personally identifiable information into the United States, do not submit it to RLC. If you provide RLC with your personally identifiable information, RLC will treat your submission of that information as your consent to allow RLC to transfer it to the United States. Any personally identifiable information that RLC collects from you at www.reelluxurycinemas.com or through an Application will be treated in accordance with this privacy policy.
RLC uses several encryption methods, such as Secure Sockets Layer for the transmission of data, and other measures to ensure that the personally identifiable information you submit to RLC through your use of an RLC website or Application, is secure. RLC takes reasonable measures to ensure that your personally identifiable information remains secure. RLC has also adopted physical, electronic and managerial controls to maintain the security, accuracy and proper use of information RLC collects, including limiting the number of people who have physical access to our database servers, as well as using electronic security systems and password protections that guard against unauthorized access by other visitors or third parties. Please be aware that, although RLC endeavors to maintain the security of information in its possession, no security system is capable of preventing all security breaches.
The RLC websites and Applications are designed to use technology (e.g., cookies, web beacons, and pixel tags) to collect and store information concerning your use of the RLC websites and Applications, in order to recognize you, provide personalization, optimize performance of the RLC websites and Applications, and collect traffic data (e.g., number of visitors to the RLC website, frequency of visits or use, length of visit, and the use made, or the feature, function or advertisement selected). If you choose to reject all cookies or similar technology, you may be unable to use much of the functionality of the RLC websites and Applications.
The Applications may also use various technologies (such as flash cookies, HTML5 software, local storage, and mini-databases) to track your web browsing activity conducted through the Application and may store such information on your mobile device. Many mobile devices have this technology pre-loaded or incorporated in the web browser, or the technology may be included in the mobile application you download and use on your device. Please consult your device documentation on how to manage the information gathering and storage aspects of this technology.
In some instances, these cookies may be used by us or other web sites during your future navigation of the internet to target specific advertisements to you based on your previous use of the RLC website, the Applications, or other websites. The RLC website may also read cookies already stored within your browser to identify non-personal information about you and communicate this information to other advertisers. You may remove cookies used by the RLC website for advertising purposes simply deleting cookies from your browser history.
Unless we associate information that we gather through use of technology with your personally identifiable information, we will NOT treat such information as personally identifiable information.
RLC may allow third parties to deliver advertisements on RLC websites, through the Application or SMS text messages. RLC websites may also contain links to websites that are owned and operated by third parties. You should be aware that when you click on these third-party advertisements or links, you may deploy technology (such as cookies or web beacons), which third parties may use to identify some of your preferences or to recognize you if you have previously been to their website or otherwise had contact with them. Certain activities on RLC websites are sponsored by third parties, such as the purchase of DVDs from www.amazon.com(link is external), and you will be asked to submit personally identifiable information to complete your transaction. Additionally, Fandango.com and other ticketing sites are gathering customer information, including credit card details on their web sites. RLC does not control how these third parties use the information they collect from you, whether collected from the delivery of advertisements to you, your use of links or your purchase of products or other voluntary submissions of information. RLC has no responsibility (and disclaims any representations, warranties or responsibility) for these third-party advertisements and websites, including, without limitation, their content and privacy policies. RLC encourages you to read the privacy policies of the advertisers and websites to learn how they may collect and use information about you.
If you voluntarily disclose personally identifiable information in a public area of an RLC website or through an Application, such as a review page, blog or message board, third parties may collect this information and use it to send you unsolicited marketing communications, messages or for other purposes. You disclose personally identifiable information in public areas of the RLC websites or through an Application at your own risk.
RLC retains your personally identifiable information for as long as you use the Application, remain a member of the RLC loyalty program, or maintain an online account with an RLC website, and for a reasonable time thereafter. RLC retains anonymous information it collects under this privacy policy for up to two years from the date of collection, and thereafter may only retain such information in the aggregate.
You may obtain a copy of your personally identifiable information maintained by RLC by contacting RLC Attention: Privacy Manager 1650 Highway 6, Suite 170, Sugar Land, TX 77478 or at guestservices@reelluxurycinemas.com. For your protection, you will be required to provide proof of your identity to obtain a copy of your personally identifiable information. You may correct any errors in your personally identifiable information by providing RLC with the correct information. You may uninstall an Application from your mobile device at any time, and RLC will delete the personally identifiable information in its possession concerning your use of the Application; however, you will continue to receive e-mail, SMS text messages and other communications if you selected those services through your account at the RLC website. RLC will delete all of your personally identifiable information (except for your transaction history) from RLC's records upon your written request. However, you will not be able to access some areas of the RLC website, use some aspects of the Application or have the Application function properly if you choose to delete your personally identifiable information.
When you create an account with RLC and during certain purchase transactions, you may opt out of receiving marketing communications from RLC and its service providers. If you have an account with RLC, you may update your preferences concerning marketing communications at any time. You may also opt out of receiving communications from RLC by following the directions in RLC's e-mail or SMS text message communication with you or by mailing your request, which must include your current contact information, to:
Reel Luxury Cinemas
Attn: Privacy Manager
1650 Highway 6, Suite 170, Sugar Land, TX, 77478
RLC is committed to protecting the privacy of children. We do not knowingly collect personal information from children under the age of 13.
RLC may change this privacy policy at any time. If RLC modifies this privacy policy to permit material changes in the way RLC collects, uses and shares your personally identifiable information, RLC may notify you of the modification by sending you an e-mail at the last e-mail address you provided to use, posting a notice through the Applications, by prominently posting notice of the modification here and on the home page for each RLC website governed by this privacy policy, or other reasonable delivery methods. Modifications will be effective 10 days following RLC's transmission of e-mail notice and the posting of notice of the modification on the RLC websites and through the Applications covered by this privacy policy.
Any modification will affect the use and disclosure of information collected prior to the date of posting unless the modified privacy policy states otherwise. If you do not wish to allow such material changes, you must notify RLC in the manner RLC specified prior to the effective date of the modification. If you provide RLC with this notice, RLC may choose to deactivate your online or Application account. Regardless of whether you provide RLC with notice, any modification to this privacy policy will apply to personally identifiable information you provide RLC on or after the effective date of the modification.
Your use of an RLC website or Application means that you accept the terms of this privacy policy and that RLC has the right to use the information it collects from you, whether personally identifiable information or anonymous, as stated in this privacy policy. If you do not accept the terms of this privacy policy, you must not use the RLC websites or Applications. Use of an RLC website or Application after a change to this privacy policy means that you accept the changes made to terms of this privacy policy. If you have any additional questions, please feel free to contact RLC any time at guestservices@reelluxurycinemas.com.
Last revision date: November 7, 2019.
